Genworth Financial
This is another one of my personal favorites in that we had an open allowance for creativity that ended up having impact as far as up to the White House and Holly Petraeus who is newly appointed to the Consumer Financial Protection Bureau.
We had a team coordinate focus groups across the country with Credit Unions to ask what it was that they needed to make it easier to educate home buyers through the path of ownership. From that we came up with the idea of a "seminar-in-a-box" that would have all the materials needed to pull off multiple sessions (includes everything but refreshments).